The term global warming turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.
Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”Saturday, May 02, 2009
Change the Words
In a recent BestView entry below,The Truth Commission, it is pointed out that when liberals and others in the government name something, it is often done in such a way as to disguise its true nature. The New York Times this morning has a great story which makes this point and several others commonly raised in this blog. Here are two paragraphs of the story which makes it clear that the entire climate change, global warming subject is manufactured claptrap.