Tuesday, August 16, 2005
Why I own stock in Syneron
Syneron makes a product called VelaSmooth. It sells for $65,000 and physicians, primarily gynecologists, buy it. They use it on women at a cost of $150 per visit and most women need 16 treatment sessions and then maintenance treatments every 3 to 4 months. Most doctors can generate $22,000 to $25,000 per MONTH with VelaSmooth so it gets paid for in 3 months and then the rest is gravy. Furthermore, the treatments are not reliant on insurance company payments. The women pay after each visit. Why do they do this? VelaSmooth combines radio and laser to reduce the appearance of cellulite. The symbol of this company is ELOS.